NEIR 2026

At its heart, the North East Integration Rally (NEIR) is not a race — it’s a message.

A message that the journey itself matters more than the finish line.

A campaign that weaves stories of resilience, culture and unity as riders travel across the diverse landscapes of India’s North East.

This simple phrase captures what makes NEIR Special:

• It is one continuous journey: from the plains of Bengal to the hill states and valleys of the North East, stitched together by a shared road.
• Along the way, it unfolds many stories: of tribal festivals, hidden villages, ancient monasteries, bustling markets, green hills, and the people who call them home.

Every bend in the road becomes a new narrative, every stop a chapter in the living book of North East India.

NEIR isn’t driven by speed or competition, but by:

• Integration: Bringing together riders, volunteers, local communities, artists, and storytellers
• Inclusion: Giving voice to regions and people often left out of mainstream narratives
• Identity: Celebrating what makes each state and community unique, while discovering common threads of heritage and hope

It’s an invitation to discover, document and share what makes this region both beautifully diverse and deeply connected.

The theme "Drive the Difference" reminds every participant and supporter that:

• Your presence can boost local businesses & artisans
• Your stories can challenge stereotypes
• Your engagement can inspire youth and create real change

In every kilometre travelled, there’s an opportunity to make a difference — to communities, to nature, and to the narrative of the North East.

• A youth volunteer interviewing an artisan in Mizoram
• Riders planting saplings in Meghalaya’s green hills
• Documentary filmmakers capturing ancient dance forms in Arunachal Pradesh
• Influencers sharing live videos from bustling local markets in Manipur

Together, these stories create a kaleidoscope view of the North East — authentic, colourful and human.