About the Rally


About the Rally

The North East Integration Rally (NEIR) isn’t just a road event — it’s a movement. A non-competitive car and motorcycle rally, NEIR spans across the eight culturally rich North Eastern states of India, starting from the historic city of Kolkata and culminating in the vibrant city of Guwahati.

Designed as a journey of discipline, discovery, and dialogue, NEIR creates a living bridge between communities, regions, and generations. It invites participants, volunteers, and audiences from across India (and beyond) to experience the true soul of the North East — its landscapes, traditions, challenges, and dreams.

A Different Kind of Rally

Unlike typical speed-focused rallies, NEIR is built on the philosophy of “explore, engage, and empower.”

Participants navigate carefully curated routes that highlight:

  • Tribal villages, heritage sites & ancient monasteries
  • Eco-sensitive zones, forests, and tea gardens
  • Cities alive with festivals, crafts, and local food

Along the way, they interact with local communities, participate in cultural nights, volunteer in green drives, and document untold stories.

Core Objectives

Promote regional integration & unity: Connecting people from diverse backgrounds through shared experiences on the road.

Celebrate indigenous cultures & heritage: Showcasing local music, dance, crafts, cuisine, and festivals at every stop.

Boost eco-tourism and sustainability: Encouraging responsible travel and supporting community-based tourism.

Engage youth & volunteers: Offering real opportunities to contribute, learn, and make a difference.

Document & share untold stories: Creating photo essays, short films, and articles that spotlight the North East's richness and

Who Can Join?

The rally is open to:

  • Youth groups, students, and volunteers
  • NGOs, adventure clubs & cultural organisations
  • Media professionals, filmmakers, photographers & social media storytellers
  • Professionals, influencers & anyone passionate about exploration and community

Participation is by registration, and teams must commit to NEIR’s guiding values of discipline, respect, and responsibility.

Beyond the Finish Line

NEIR is about more than the road, it's about:

  • Creating lasting friendships and networks
  • Raising awareness for regional issues & local initiatives
  • Inspiring youth to become ambassadors of change
  • Supporting artisans, entrepreneurs & sustainable businesses

Through the rally, stories are told, partnerships are built, and the North East’s spirit shines brighter.

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